100% Organic Cotton Range.
Alternative Earth has launched an Eco-friendly range of clothes for men, women and children. Alternative Earth is a collection of the brand’s signature, super-soft crews and scoop-neck shirts made from 100% organic cotton.
The range also features a line of T-shirts manufactured with organic and recycled poly fibres, and naturally occurring rayon fibres. The Eco-Heather styles include traditional crew and scoop neck tees, a unisex Henley, hoodies, lounge-wear, and a baby/toddler T-shirt.
Alternative says that it’s organic cotton is grown using methods and resources that have a low impact on the environment. The production systems replenish and maintain soil fertility, reducing the use of toxic pesticides, while the brand’s recycled polyester components are made from plastic food containers and drinking bottles.
The organic styles are said to go through a heavy enzyme fabric rinse, called a satin wash. All pieces from the Alternative Earth collection are fabric dyed with materials that do not contain heavy metals or other known toxic substances.
Greg Alterman, founder and creative director of Alternative Earth, said:
As people all over the world are taking steps to lessen their negative ecological footprint by being conscientious of our resources, buying organic foods, and using more Eco-friendly products, we recognise the importance of doing our part. Alternative Earth is working to make a difference by enabling our consumer to wear their favourite T’s, while being mindful of mother earth at the same time.
Alternative Earth and it’s exclusive online store at www.alternativeearth.com were officially unveiled on August 1st with 12 pieces. A percentage of all sales will be donated to a variety of charities benefiting the environment.
Meanwhile, Alternative Earth recently formed A.R.R.R.T – Alternative Reduce Reuse Recycle Team – a small committee of department managers responsible for making their offices and staff more environmentally conscious.
Article taken from IMPACT – Issue 3 [August 2007]
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IMPACT is an online magazine that covers environment and ethics in textile sourcing.
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